Arby’s, the well-known experts in roast beef sandwiches, is facing a class-action lawsuit in federal court in New York. Joseph Alongis, a customer, filed a lawsuit alleging that the fast-food company has not been completely honest about how much meat is in its sandwiches. Alongis is suing Arby’s for alleged deceptive trade practices, including false advertising, and is demanding monetary compensation for any customers who were underserved by the well-known fast-food chain.
Examining and Disguising Decent Advertisements
The claim that Arby’s uses “false and misleading advertisements” to mislead and defraud its customers is at the center of the case. After he received his Smokehouse Brisket sandwich, which didn’t look nearly as good as it did in the commercial, Joseph Alongis was very unhappy.
The grievance states that sandwiches in Arby’s advertising photos have “approximately 100% more meat than what the actual sandwiches that customers receive contain.” According to the lawsuit, Arby’s deliberately places all of the meat on a sandwich during photo shoots and enhances its appearance with props to give customers the impression that the meal is much larger than it actually is.
False Ads Regarding Meat Quality
In addition to quantity, the lawsuit draws attention to a discrepancy in the quality of meat that is supplied to customers at Arby’s and that which is utilized in their ads. Although the lawsuit claims that clients receive a less spectacular and palatable variety of the meat, advertising feature rare roast beef.
The complaint is accompanied with side-by-side photos that highlight these differences between the sandwiches that are advertised and the ones that are actually provided to clients.
Scope of Class-Action Lawsuits
The lawsuit was filed by Joseph Alongis on behalf of himself and other customers who bought a variety of Arby’s menu items from New York Arby’s locations, such as the Classic Roast Beef, Double Roast Beef, Half Pound Roast Beef, Classic Beef ‘N Cheddar, Double Beef ‘N Cheddar, and Smokehouse Brisket items.
Alleged Infractions and Their Effect on Consumers
Arby’s is accused in the case of a number of offenses, including contract breach, unjust enrichment, and violations of the New York Deceptive Acts and Practices Act. It claims that as a result of this deceptive advertising, consumers have incurred financial losses and received goods that are noticeably below the value that was advertised.
The importance of this legal action is increased in light of the rising expenses of meat, rising food prices, and high inflation. The complaint draws attention to the difficulties encountered by lower-class consumers, who might be particularly affected by dishonest business practices in a difficult economic climate.
For himself and any others who may have been impacted similarly by Arby’s purportedly dishonest business methods, Joseph Alongis is suing the company for undisclosed financial damages. The class-action lawsuit emphasizes the value of honest advertising and holds businesses accountable when their marketing material materially deviates from the real products they sell.
Regarding the class-action complaint, Arby’s has not replied to requests for comment as of the publication of this post.